Our Process | Your Luxury Real Estate

We Listen. Right from the start, we ask you the key questions that will give us the right information to help you find or sell your Arizona luxury home. From there, our expertise, experience and in-depth market knowledge allows us to focus on – and often times uncover – properties that exceed expectations.  Buying luxury real estate is about helping discerning people find a home, a lifestyle and an investment.  Listening is a key element for me to be able to find the perfect match for you.

We Use Creative Marketing Tools: This is where we stand out. Our personal touch is backed by Arizona luxury homes marketing power! Embracing the latest technology and creating property excitement locally, nationally and globally is one of our strongest assets.


Together with Coldwell Banker Previews International (CBPI), which has more global coverage, office locations and agents than any other company, we are unmatched!  Previews International is the #1 Executive Relocation Company.  Its beautifully designed international property magazine, Homes and Estates, is exclusive to our clients; see full issue here.




The View is a circulated publication with a distribution of 500,000 per month in Arizona and California and is also exclusive to our clients. [Cover shown is a Wendy Walker Listing]; see full issue here.





We reach the global market: The View China edition, pictured at left, gives us the ability to reach international buyers – a huge advantage when working in the luxury market.  One of our client’s properties is featured in this issue.




We Have Top Negotiating Skills:  The most critical step is often overlooked. Creating mutually beneficial transactions means that the deal goes through and isn’t lost at the last minute.  Honesty, transparency and fair dealings are the strongest negotiating tool. Clients and other REALTORS appreciate that and want to work with our team because we have the best interests of all parties at heart.

By electing me as the Best Realtor in the Valley, clients and other agents showed they feel confident referring their clients to me for top notch service.

Luxury Real Estate Sales Marketing Process

360 Degree Marketing Plan

A 360 degree marketing plan provides an integrated and ongoing approach to promote your fine property and ensure that the right people see your luxury home for sale – its about real buyers.  We use our exclusive and proven luxury homes marketing process to ensure that the people who are interested and qualified buyers will see your home.

Power of Print Advertising: Utilizing the power of print to market your home, we create 360 marketing velocity to promote your home through advertising in multiple ways; The View/View China and Homes and Estates magazines reach a wide network of top buyers.  We also do customized direct mail, brochures, and leverage the power of the Previews luxury brand for even more exposure.

Power of Networking: Our extensive network has taken us years to build and it has been carefully cultivated.  We promote your property through luxury home tours, exclusive gatherings, top agent networks and international outreach through Previews.

Power of Technology: We use our online rapid response system exclusive to Coldwell Banker to reach interested buyers at the point when they are most interested. We do targeted e-blasts and online newsletters that market to targeted agents and clients both national and international. We leverage social media channels personally and through Coldwell Banker residential brokerage, which reaches over 650 websites and provides international translation.

Just a sample of marketing innovations from Coldwell Banker Previews International:

Market videos promoting properties and that convey market statistics in easy to understand video format are one of the ways we inform and entice buyers to count on our expertise and trust us with their real estate needs. Below is a sample, but check out our home page for the most up to date stats for your area.

  • First to offer Seller Disclosures
  • First to establish a National Website
  • First to introduce the Concierge® program
  • First to have their own YouTube channel
  • First real estate company to have a Facebook application
  • First real estate company to unleash the power of the Microsoft Surface
  • First to Launch A Real Estate App for the iPhone, Blackberry and Droid
  • First National Brand to develop an APP for the iPad
  • First National Brand to develop and Ad for the iPad

Ready to have our elite real estate team help you?

Dial us directly at #602-468-8888 or e-mail us using our convenient contact form below.

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